Jack Daniel's believed "Every day we make it, we'll make it the best we can." For Jack that meant mellowing his whiskey drop by drop through 10 feet of sugar maple charcoal. Seven generations later, they still mellow the whiskey just as Mr. Jack did. The reason is simple – it imparts a distinctive smoothness folks have come to expect of Jack Daniel's charcoal mellowing which makes Jack Daniel's what it is – a Tennessee Whiskey and not a Bourbon. It refines the whiskey's rich flavour even before it is fully matured in barrels of their own making. It's a painstaking process that demands extra attention and makes the whiskey a bit more costly to craft. But Mr. Jack wouldn't have it any other way.
We've got 5x bespoke Jack Daniel's toolboxes up for grabs. To get in the draw, simply pop your details in the form below.
Entries close 28/11/2021. Winners will be notified within seven days of the competition's close. By filling out the form, you are agreeing to our terms and conditions and confirming you are over the age of 18. Upon entering your details, you will be automatically added to our mailing list. You are welcome to unsubscribe at any time and this will not impact your competition entry.
Liquorland is a specialist liquor retailer formed in 1981 with 18 stores and has grown to over 120 stores nationwide.
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